We understand the emotion and stress that comes with the home selling process, from the sentimentality of selling a long-time family home to the pressures of pricing and timelines.

By focusing on the four key factors of selling a property: Pricing, Staging, Marketing, and Showing, we can ease that stress and ensure you receive top-of-the-line care and results.

Pricing


The first step to the home selling process is to meet with our team for an Opinion of Value for your property. We will determine how much your home is worth, and will bring information and photos of comparable properties. You will see how we will present and market your unique home with complete professionalism.

Staging


On average, staged homes receive 5.8% more for the selling price than an unstaged home. With our help, your property sale can be a part of the statistic. To start, we will guide you through the 4 D’s of staging: Depersonalize, Declutter, Deodorize, and De-religion. Then, we will bring in our team of painters, designers, decorators, and other trusted professionals who will ensure your home looks its best.

Marketing


We combine in-person, print, and digital marketing strategies to bring your property to the attention of as many qualified buyers as possible.

We know the strength of in-person connections; we will leverage our relationships within the community and industry to reach prospective buyers and will host weekend Open Houses if applicable.

In Print, you will see your home in ‘Just Listed’ flyers (sent to surrounding neighbourhoods), in a monthly mailer that reaches 10,000 homes in Toronto, and in our office’s front window on Yonge Street.

Our high-quality, professionally-made marketing materials will be tailored to your property and will include a ‘For Sale’ sign, photography, floor plans, and feature sheets.

Online, your property will be advertised on our website, Realtor.ca, Twitter, Facebook, and more, with a map of your property, an online feature sheet, online floor plans, and a virtual tour.

Showing


By now, your home has gained the attention of qualified buyers – now it’s time to show it off. We will take care of your home as if it were our own; we will ensure only registered real estate agents and their clients come into your home. Your customized feature sheets will be on display as soon as they walk in the door, and we will keep up-to-date with every potential buyer for feedback.

To make the most of every showing, be sure to:

  • Leave your home at a comfortable temperature
  • Avoid cooking strong-smelling foods beforehand
  • Leave lights on and window coverings open
  • Be out of the house during showings when possible

When all is said and done…


We will help you navigate each offer as it comes in, guiding you towards the best possible outcome. Once the offer is accepted and the buyer’s deposit is paid, we will review the conditions, financing, and legal arrangements. We can also arrange the final buyer’s visits and will walk you through the final steps of the home selling process, including the transfer of home insurance and utilities and organizing movers.

We approach each of our own real estate sales with a high level of care, attention to detail, and expertise – and you won’t receive any less.

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